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Pizza Hut Tries Their Hand at Greenwashing

Hungry for some of that green money (the lifestyle, not the ink color) Pizza Hut has announced a new “all-natural pizza.” They’re rolling out this pizza in Dallas and Tampa.

What makes this “green-washing?” This line is a dead giveaway -

“The Natural pizza will be served in boxes made from up to 75% recycled material — great news for anyone looking to add some ‘green’ to their order.”

Er, why only the natural pizza? Couldn’t you deliver all your pizzas in boxes made of recycled material? Oh, right, this is lip service.

If Pizza Hut really wanted to go green, they’d be re-designing their buildings, using “green” boxes for all their deliveries, and rolling out creative ways to save costs on delivery. The Pizza Hut hybrid, anyone?

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